Hey guys, I just wanted to share an advertisement that I think used fear both effectively and ineffectively depending on whether or not you are a smoker. The anti-smoking ad Im refering to is the one that aired a few years ago where an artery had the tar and residue left from smoking squeezed out ot if. For me it was effective in both recall and persuasion not to smoke becasue I haven't seen the ad in years but still vividly remember it. Ive never been a smoker but this ad definately doesnt make me want to start anytime soon. However, I think that the effectiveness of this ad depended highly on the fact of whether or not you were a smoker. If you weren't already a smoker then knowing that you could prevent damaging your arteries how the ad demonstrates is as simple as not starting to smoke and the ad helps scare you to do so. On the flip side, if you were already a heavy smoker you probably would not watch the commercial due to the severity of the threat being imposed on them (some of my friends and relatives that smoked refused to watch these commercials when they came on during commercial breaks) and you would just tune out the ad to avoid cognitive dissonance between what your actions are and the consequences you dont want to face.Check out the commercial on youtube and let me know what you think.. too graphic or effective?Sorry Im new to this and dont know how to post the video on here for you to watch... http://www.youtube.com/watch?v=oCE6adNWw-4

Roger's wireless has its own magazine?...

I am not a magazine person, I would never go out and buy a magazine, or subscribe to one , and have it mailed to me, coming home i see a magazine in my mail box thinking its one of those little ad magazines that get sent out, however this one had my name and address on it, its UR magazine, it wasn't until i read the fine print at the bottom where it said "Exclusive for Rogers wireless customers" that I finally understood why i got that magazine. The magazine had to topics about upcomming phones "the curve with the verve" basically a better version of the blackberry curve, they talking about the Iphone, how to use your smart phones to get your "dream job" , Jay-Z, music, and related content. I think this is a good strategy for Rogers in the sense that some of the ads appealed to me such as the new purple blackberry curve I was really interested in it , since I am actually looking to get a new phone, and purple happens to be one of my favourite colours. However, I think Roger's should've asked there customers either when they were signing there contracts or through the phones to ask them if they would want to have that magazine mailed to them or not... I mean they never fail to call and tell you that your payment is due, so they can spare themselves sometime and ask customers or send out an email, or a text. Moving away from the topic however still talking about the same magazine at the back you see this big ad with Justin Timberlake and the GIVENCHY logo right above him and a picture of a phone, and I thought to myself oooo another designer phone, but really when i looked closely it said "THE NEW MEN'S FRAGRANCE" it is actually a cologne for men! that looks like a cellphone so i thought that was a very well put and postioned ad it fits perfectly in the magazine!
here is the link to the magazine if anyone's interested into looking at it http://urmagazine.ca/