According to the New York Times, Kraft Foods is trying to bring back so-called "ghost brands" - second-tier marques that have lost their luster due to declining sales and lack of advertising support - with new injections of cash and recruitment of smaller, more entrepreneurial agencies to manage the accounts.
The brands include: Stove Top stuffing; the Athenos line of Greek-style dips, spreads and yogurt; and dairy products sold in the eastern U.S. under the Breakstone’s name and in the west as Knudsen.
