I was on the subway today and I saw the strangest ad. It was for a drug called "Obay," and it had a picture of a father and son. The accompanying text read "My son had ideas of his own. Obay put a stop to that." No manufacturer was listed. I'm pretty sure this is some viral campaign, but I haven't heard the story behind it and I haven't been able to Google any answers.
If anyone knows what the purpose of the campaign is, I'd like to know. At least this gave me something to think about on the subway.
Another ad in this campaign:
News links:
1 comment:
I was also confused by those ads last year. Later on there was a banner put across them ( at least on the ones on the bus), stating they weren't real products, and the advertisements had been sponsored by the Ontario colleges association. The ads were to make students reconsider the college versus university choice. That there were good programs in college that lead to other respectable careers.
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