When I was looking for contact details for some baggage producers for my shop it seemed that every page is the same - company info, products catalogue and contact information… but one of the producers made a really good impression on me! - it is Rimowa.
Just look at http://www.rimowa.de/main.php?country=PL&lang=EN and explore. The site looks prestige and I have been exploring it for almost half an hour for now! There are some ads here http://www.rimowa.de/main.php?country=PL&lang=EN#every_case. Maybe they are not so creative but they are really appealing for me. They show benefits for customer (durability) and are in line with company's "Every bas has a story". Moreover, there are some video stories how the company made these ads. There are some interesting video trips as well http://www.rimowa.de/main.php?country=PL&lang=EN#every_case/reisen/on_tour which are very interesting and somehow not commercial in my opinion;)
To sum up, the whole site and videos are really appealing and professional which makes you feel very good about the bags and their quality.
Monday, March 24, 2008
Wednesday, March 12, 2008
Nivea- Beauty is..
So who can see right through Nivea's new "Beauty is.." campaign?
I can.
When I first saw the ad, it reminded me of the Dove natural beauty campaign. Not only did it remind me of Dove, I felt ripped off. I felt that all beauty companies are going to be trying to exploit the once unique position that Dove had, expressing that beauty can be at any age, and seen in any one.
I really liked Dove's campaign because it stood for something different. But Nivea's campaign, did not resonate with me at all.
It's tag lines are "beatuy is...." and it is up to you to fill in what it is- care, love, life.. etc etc..
check it ou
http://www.nivea.com/beauty_is
I can.
When I first saw the ad, it reminded me of the Dove natural beauty campaign. Not only did it remind me of Dove, I felt ripped off. I felt that all beauty companies are going to be trying to exploit the once unique position that Dove had, expressing that beauty can be at any age, and seen in any one.
I really liked Dove's campaign because it stood for something different. But Nivea's campaign, did not resonate with me at all.
It's tag lines are "beatuy is...." and it is up to you to fill in what it is- care, love, life.. etc etc..
check it ou
http://www.nivea.com/beauty_is
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