So who can see right through Nivea's new "Beauty is.." campaign?
I can.
When I first saw the ad, it reminded me of the Dove natural beauty campaign. Not only did it remind me of Dove, I felt ripped off. I felt that all beauty companies are going to be trying to exploit the once unique position that Dove had, expressing that beauty can be at any age, and seen in any one.
I really liked Dove's campaign because it stood for something different. But Nivea's campaign, did not resonate with me at all.
It's tag lines are "beatuy is...." and it is up to you to fill in what it is- care, love, life.. etc etc..
check it ou
http://www.nivea.com/beauty_is
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