Hey guys, I just wanted to share an advertisement that I think used fear both effectively and ineffectively depending on whether or not you are a smoker. The anti-smoking ad Im refering to is the one that aired a few years ago where an artery had the tar and residue left from smoking squeezed out ot if. For me it was effective in both recall and persuasion not to smoke becasue I haven't seen the ad in years but still vividly remember it. Ive never been a smoker but this ad definately doesnt make me want to start anytime soon. However, I think that the effectiveness of this ad depended highly on the fact of whether or not you were a smoker. If you weren't already a smoker then knowing that you could prevent damaging your arteries how the ad demonstrates is as simple as not starting to smoke and the ad helps scare you to do so. On the flip side, if you were already a heavy smoker you probably would not watch the commercial due to the severity of the threat being imposed on them (some of my friends and relatives that smoked refused to watch these commercials when they came on during commercial breaks) and you would just tune out the ad to avoid cognitive dissonance between what your actions are and the consequences you dont want to face.Check out the commercial on youtube and let me know what you think.. too graphic or effective?Sorry Im new to this and dont know how to post the video on here for you to watch... http://www.youtube.com/watch?v=oCE6adNWw-4