Hello, and welcome to ConsumerMarketing.ca. This blog is managed by Prof. Robin Ritchie of the Richard Ivey School of Business at the University of Western Ontario, and is intended to facilitate the sharing of news, information and ideas among students in our Consumer Marketing (Advertising, Promotion and Branding) course.
Whether you're a former student, a future student, or one of our industry visitors, you are encouraged to share your thoughts, links, and relevant news by posting to the site. Also, feel free to check out the links at the right hand side of the page, which take you to various sites of interest, including the course website.
Happy blogging!
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