The Transport Accident Commission in the Australian state of Victoria, is one of the world's most highly regarded producers of safe driving advertisements. Their ads, which are known for their graphic nature, have been running since 1989 as part of an integrated research, education and enforcement campaign that is credited with reducing Victoria's road deaths by more than half. You can check some of them out on YouTube.
The TAC's best known slogan, "If you drink and drive, you're a bloody idiot", has changed over time to "Only a little bit over, you bloody idiot" to reflect the dangers of even moderate drunk driving. Others include "Wipe off 5", which targets habitual low-level speeders, and "A fifteen minute powernap could save your life", which discourages driving while tired.
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