Yep, in just 11 short days, the big event begins. Call it what you will -- a clash of wills, a take-no-prisoners war, a contest between the best-of-the-best to separate the real deals from the pretenders. It's the Super Bowl, ans it's America's biggest advertising day of the year.Oh yeah, and I hear there's a football game too.
GoDaddy.com (see inset photo) has established itself as one of the bad boys of the Super Bowl ad game, regularly producing spots that generate controversy or are rejected by the networks and then distributed online to capitalize on the public's prurient interest.
There's plenty of news available online. For instance, check out this article from USA Today, which describes the rising popularity of campaigns that try to engage consumers and get them involved with the brand. The goal? To make good use of the $2.7 million investment advertisers must cough up simply to air their 30-second spot during the telecast (believe it or not, this figure excludes production costs).
The New York Times' Stuart Elliott also has an interesting piece on Anheuser-Busch's plans for this year's contest.
- Is it worth the money? See a discussion here.
- Want to watch last year's ads? See them online courtesy of iFilm.
- As usual, couch potatoes will be able to rate this year's ads from their home computer.
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