Friday, April 8, 2011

Ads will watch you (Redux)

In cooperation with its agency, Amnesty International developed this responsive poster, which was installed in Hamburg, Germany.  A small camera built into the ad senses when someone is looking, and changes the image from the one on the left to the one on the right.  The message?  Abuse happens when no one is watching.


The first poster that responds to people looking at it.

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