Some of the most educational, entertaining programming available on marketing communications and its interplay with culture and society is 'The Age of Persuasion', by advertising insider (and former copywriter) Terry O'Reilly. Episodes aired in 2011 and beyond are available as podcasts; previous episodes can be accessed as streaming audio or heard on CBC Radio 1 Saturdays at 11:30 a.m. and Thursdays at 2:30 p.m.
Here's a list of episodes, with links to take you there...
- April 2011
- Sat., 9 – Season 5: "Three Foot Marketing: The Battleground In-Store"
- Sat., 2 – Season 5: "Dynamic Duos: The Famous Partnerships in Advertising"
- March 2011
- Sat., 26 – Season 5: "Mad Women: The Great Women of Advertising"
- Sat., 19 – Season 5: "Pitchmen"
- Sat., 12 – Season 5: "Burn The Boats: Brands That Risked and Won."
- Wed., 2 – Season 5: The Commercials You Grew Up With
- February 2011
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 29 – Season 5: Caution: Speed Bumps. The Magical Ingredient in Marketing.
- Sat., 22 – Season 5: Candid Commercials: Real People in Advertising
- Sat., 15 – Season 5: Luxury Advertising
- Sat., 8 – Season 5: It's Not Easy Being Green: Green Marketing
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Fri., 11 – Season 4: "Ask Terry Some More" episode & Live Chat
- Mon., 7 – Season 4: "More Remarkable Brands"
- Tue., 1 – Season 4: "Categories"
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"
- Thu., 6 – Season 4: "Persuasion Fail"
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- Mon., 15 – Season 4: "All Things Being Equal: Parity Products"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Thu., 21 – Season 4: "Heroes & Villains"
- Wed., 13 – Season 4: "Pitchmen"
- Mon., 4 – Season 4: "Marketing the Unpleasant"
- September 2009
- Fri., 4 – Season 3: "The Myths of Persuasion"
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"
- Fri., 21 – Season 3: "Big and Small"
- Fri., 14 – Season 3: "Brand Loyalty"
- Fri., 7 – Season 3: "Selling God"
- July 2009
- Wed., 29 – Season 3: "Sun Tzu and the Art of... Persuasion"
- Fri., 24 – Season 3: "Repetition Repetition Repetition"
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"
- Tue., 7 – Season 3: "Rethink the Shark"
- Sun., 5 – Season 3: "Nasty is the New Nice"
- June 2009
- Sat., 20 – Season 3 "Ask Terry"
- Mon., 15 – Season 3: "Embracing New Media"
- Sat., 6 – Season 3: "Urban Legends"
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
- Sat., 23 – Season 3: "The Museum of Persuasion"
- Sat., 16 – Season 3: "Great Canadian Campaigns"
- Sat., 9 – Season 3: Episode "Marketing the Invisible"
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"
- March 2009
- February 2009
- Sat., 21 – Season 3: "Commandeering Holidays"
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
- Sat., 7 – Season 3 Episode 6: "The Human Face of Persuasion"
- December 2008
- Sat., 27 – Everything I Need to Know About Life I Learned from Agency Pitches
- Thu., 18 – Branding the News
- Thu., 11 – Old Media, New Media, Borrowed Media, Blue Media
- Wed., 3 – The Sport of Persuasion
- November 2008
- Wed., 26 – "There's Never a Marques of Queensbury Around When You Need One"
- Wed., 19 – "Do This Or Die"
- Wed., 12 – The Future of Persuasion
- Fri., 7 – The Wall of Cynicism
- October 2008
- Tue., 28 – "It's the Insight, Stupid"
- Tue., 21 – Award in Edgewise
- Wed., 8 – Frontiers and Boundaries
- Mon., 6 – Guerrillas in Our Midst
- September 2008
- Mon., 29 – By Any Other Name
- Mon., 22 – "The Youtube Revolution"
- Mon., 8 – A Sense of Persuasion
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands
- Thu., 12 – Persuasion in the Niches
- Thu., 5 – Advertising as the New Sugar Daddy
- May 2008
- Thu., 22 – "Selling War"
- Thu., 15 – The Myth of Mass Marketing
- Thu., 8 – Emotion
- April 2008
- Fri., 25 – In Defence of Advertising
- Thu., 17 – The Strategy of Persuasion
- Thu., 10 – Crowd Control
- March 2008
- Thu., 27 – Advertisers as Censors
- Thu., 20 – Royal Jelly
- Thu., 13 – The Trouble with Big
- Thu., 6 – Reviving the Brand
- February 2008
- Thu., 28 – 23 things I'd Like to Change About Advertising
- Mon., 25 – Leaving Your Mark
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