Canada's leading operator of supermarkets, Loblaw Inc., is rolling out a new brand that will appear on non-food products carried in the company's stores. The EveryDayLiving brand will also be featured on in-store signage in renovated sections of the company's larger format stores. Loblaws operates grocery stores across the country under the Loblaws, Real Canadian Superstore, Maxi, Provigo, Dominion, Extra Foods, No Frills, and Valu-Mart banners, many of which also carry substantial general merchandise. The company has previously experienced success in clothing, with its Joe Fresh line.
For more, see Supermarket News or Marketing Magazine (includes video).
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