When I was looking for contact details for some baggage producers for my shop it seemed that every page is the same - company info, products catalogue and contact information… but one of the producers made a really good impression on me! - it is Rimowa.
Just look at http://www.rimowa.de/main.php?country=PL&lang=EN and explore. The site looks prestige and I have been exploring it for almost half an hour for now! There are some ads here http://www.rimowa.de/main.php?country=PL&lang=EN#every_case. Maybe they are not so creative but they are really appealing for me. They show benefits for customer (durability) and are in line with company's "Every bas has a story". Moreover, there are some video stories how the company made these ads. There are some interesting video trips as well http://www.rimowa.de/main.php?country=PL&lang=EN#every_case/reisen/on_tour which are very interesting and somehow not commercial in my opinion;)
To sum up, the whole site and videos are really appealing and professional which makes you feel very good about the bags and their quality.
Monday, March 24, 2008
Wednesday, March 12, 2008
Nivea- Beauty is..
So who can see right through Nivea's new "Beauty is.." campaign?
I can.
When I first saw the ad, it reminded me of the Dove natural beauty campaign. Not only did it remind me of Dove, I felt ripped off. I felt that all beauty companies are going to be trying to exploit the once unique position that Dove had, expressing that beauty can be at any age, and seen in any one.
I really liked Dove's campaign because it stood for something different. But Nivea's campaign, did not resonate with me at all.
It's tag lines are "beatuy is...." and it is up to you to fill in what it is- care, love, life.. etc etc..
check it ou
http://www.nivea.com/beauty_is
I can.
When I first saw the ad, it reminded me of the Dove natural beauty campaign. Not only did it remind me of Dove, I felt ripped off. I felt that all beauty companies are going to be trying to exploit the once unique position that Dove had, expressing that beauty can be at any age, and seen in any one.
I really liked Dove's campaign because it stood for something different. But Nivea's campaign, did not resonate with me at all.
It's tag lines are "beatuy is...." and it is up to you to fill in what it is- care, love, life.. etc etc..
check it ou
http://www.nivea.com/beauty_is
Thursday, February 28, 2008
TASTELESS SUGAR
Coke Zero recently came out with an ad campaign emphasizing the similarity in taste between Coke Zero and the original Coke: 
If they taste exactly the same, but Coke Zero is healthier, then why bother selling the original Coke? They've just created the exact same product, but with zero calories. That's product innovation! Coke is a genius! They've done the impossible! They've pretty much made the zero-emissions car of the beverage industry!
All sarcasm aside, I understand this is just a marketing ploy, but the message still bothers me. It's based on the assumption that there are people who actually like the extra calories and will buy the original Coke for that reason. The last time I checked, nobody ever liked these monstrosities called calories.
The obvious reason why original Coke still sells is because it tastes better (at least to those who buy it) than Coke Zero. Especially in 2008, where the majority of people can taste the difference between a diet drink slash zero calorie drink and its original, I truly think that the message of "It tastes the same" is totally obsolete. Our good friend Mountain Dew used a similar message back in the day, but that's when it was easier to convince people that it actually tasted the same.
The reality is clear. Zero calorie (or Diet) drinks taste different from their original. So someone should tell Coca-Cola Inc that being different is okay and Coke Zero is different. Embrace this diversity! Glorify the distinct taste of Coke Zero! Don't associate it with that terrible calorie-full monster called original Coke. I'm sure Robin enjoys Coke Zero because of its taste (and calorie-free feature) and not because it's a two-for-one deal.
Coke Zero tastes different from original Coke. Either that, or sugar never actually tasted like anything.
If they taste exactly the same, but Coke Zero is healthier, then why bother selling the original Coke? They've just created the exact same product, but with zero calories. That's product innovation! Coke is a genius! They've done the impossible! They've pretty much made the zero-emissions car of the beverage industry!
All sarcasm aside, I understand this is just a marketing ploy, but the message still bothers me. It's based on the assumption that there are people who actually like the extra calories and will buy the original Coke for that reason. The last time I checked, nobody ever liked these monstrosities called calories.
The obvious reason why original Coke still sells is because it tastes better (at least to those who buy it) than Coke Zero. Especially in 2008, where the majority of people can taste the difference between a diet drink slash zero calorie drink and its original, I truly think that the message of "It tastes the same" is totally obsolete. Our good friend Mountain Dew used a similar message back in the day, but that's when it was easier to convince people that it actually tasted the same.
The reality is clear. Zero calorie (or Diet) drinks taste different from their original. So someone should tell Coca-Cola Inc that being different is okay and Coke Zero is different. Embrace this diversity! Glorify the distinct taste of Coke Zero! Don't associate it with that terrible calorie-full monster called original Coke. I'm sure Robin enjoys Coke Zero because of its taste (and calorie-free feature) and not because it's a two-for-one deal.
Coke Zero tastes different from original Coke. Either that, or sugar never actually tasted like anything.
Wednesday, February 20, 2008
What's the story behind Obay?
I was on the subway today and I saw the strangest ad. It was for a drug called "Obay," and it had a picture of a father and son. The accompanying text read "My son had ideas of his own. Obay put a stop to that." No manufacturer was listed. I'm pretty sure this is some viral campaign, but I haven't heard the story behind it and I haven't been able to Google any answers.
If anyone knows what the purpose of the campaign is, I'd like to know. At least this gave me something to think about on the subway.
Another ad in this campaign:
News links:
Sunday, February 17, 2008
Diamond Shreddies
Recently, Shreddies has come up with a new product and a new ad campaign - "Diamond Shreddies." I thought this was quite clever, considering that this "new product" costs nothing to create and the ad campaign creates quite a buzz. It is definitely a good example of thinking outside the box by thinking inside the box!
They've approached the ad campaign with a sort of satiric homour, showing Shreddies factory workers noticing the Shreddies coming out as "diamonds" and not "squares", which is an anomaly. Also, they have commercials on market research studies, where people compare the old Shreddies with the new Diamond Shreddies and ironically assessing Diamond Shreddies as the more tastier choice.All in all, this new product and new ad campaign definitely caught my attention. It's clever, witty, and maybe one of the cheapest product innovations in a very long time.
P.S. Could someone please confirm that they actually are the same thing as old Shreddies because sometimes when I stare at the Diamond Shreddie, it looks as if the corners are not perfect right angles.
Diamond Shreddies Commercials:
http://www.youtube.com/watch?v=PZeAwpPqnJU
http://www.youtube.com/watch?v=BOuC5jjTZOI&feature=related
http://www.youtube.com/watch?v=FQS_s2zcyBw&feature=related
Diamond Shreddies Website:
http://diamondshreddies.ca/
Thursday, January 31, 2008
WSIB Workplace Safety Ad
http://www.youtube.com/watch?v=tN2gpRcFKAQ - Chef
http://www.youtube.com/watch?v=u5kiz7GhJt0&feature=related - Retail Accident
http://www.youtube.com/watch?v=bUu0lVN6Nhw&feature=related - Construction Accident
They are disgusting. They make you squint and squirm and turn away from the screen. The graphic pictures are more horrifying and disturbing than any violent program on television, let alone any of the other commercials. The commercials for the Workplace Safety and Insurance Board of Ontario (WSIB) get your heart and mind racing, and are some of the most effective ads on Canada tv today.They confront viewers with explicit images of disfigured workers who have suffered workplace accidents. A sous-chef slips, pours a vat of hot oil all over her face and screams. A woman in a retail store tumbles off a ladder straight into a glass table, then with blood oozing from her head explains how both she and her employer could have prevented the fall. After being impaled on steel beams, a factory worker matter-of-factly explains to his co-worker all the steps that could have prevented the cascade of materials that crushed him.
The message is "There really are no accidents," The WSIB campaign also features print and outdoor ads with similar themes. And there's a series of radio ads, one of them featuring screeching tires, screams and a theatrical voiceover about how a speeding delivery driver could have prevented the funerals of a mother and child.
Many people find the ads unsettling, distressing and even offensive. Last week, WSIB chairman Stephen Mahoney revealed that 60 per cent of e-mails received since the latest campaign was launched have been critical. Transit authorities in Mississauga, Windsor and Hamilton have rejected WSIB bus-shelter ads because they are too graphic.
But even if you're one of the people who finds the ads revolting, you can't argue that they don't work. Of course, being memorable isn't the only test of a good ad. And being sensational or provoking an emotional reaction is not a sure route to effectiveness. What's effective about them is that their sensationalism is right on point. They're disturbing because the issue itself is disturbing.
There are some things that are worthy of your attention, and require an ad equally as powerful!
So what did everyone else think of the ads?
http://www.youtube.com/watch?v=u5kiz7GhJt0&feature=related - Retail Accident
http://www.youtube.com/watch?v=bUu0lVN6Nhw&feature=related - Construction Accident
They are disgusting. They make you squint and squirm and turn away from the screen. The graphic pictures are more horrifying and disturbing than any violent program on television, let alone any of the other commercials. The commercials for the Workplace Safety and Insurance Board of Ontario (WSIB) get your heart and mind racing, and are some of the most effective ads on Canada tv today.They confront viewers with explicit images of disfigured workers who have suffered workplace accidents. A sous-chef slips, pours a vat of hot oil all over her face and screams. A woman in a retail store tumbles off a ladder straight into a glass table, then with blood oozing from her head explains how both she and her employer could have prevented the fall. After being impaled on steel beams, a factory worker matter-of-factly explains to his co-worker all the steps that could have prevented the cascade of materials that crushed him.
The message is "There really are no accidents," The WSIB campaign also features print and outdoor ads with similar themes. And there's a series of radio ads, one of them featuring screeching tires, screams and a theatrical voiceover about how a speeding delivery driver could have prevented the funerals of a mother and child.
Many people find the ads unsettling, distressing and even offensive. Last week, WSIB chairman Stephen Mahoney revealed that 60 per cent of e-mails received since the latest campaign was launched have been critical. Transit authorities in Mississauga, Windsor and Hamilton have rejected WSIB bus-shelter ads because they are too graphic.
But even if you're one of the people who finds the ads revolting, you can't argue that they don't work. Of course, being memorable isn't the only test of a good ad. And being sensational or provoking an emotional reaction is not a sure route to effectiveness. What's effective about them is that their sensationalism is right on point. They're disturbing because the issue itself is disturbing.
There are some things that are worthy of your attention, and require an ad equally as powerful!
So what did everyone else think of the ads?
Monday, January 28, 2008
Drive Safe Campaign - Aussie Style
The Transport Accident Commission in the Australian state of Victoria, is one of the world's most highly regarded producers of safe driving advertisements. Their ads, which are known for their graphic nature, have been running since 1989 as part of an integrated research, education and enforcement campaign that is credited with reducing Victoria's road deaths by more than half. You can check some of them out on YouTube.
The TAC's best known slogan, "If you drink and drive, you're a bloody idiot", has changed over time to "Only a little bit over, you bloody idiot" to reflect the dangers of even moderate drunk driving. Others include "Wipe off 5", which targets habitual low-level speeders, and "A fifteen minute powernap could save your life", which discourages driving while tired.
Friday, January 25, 2008
Department for Transport: Man in a Pint Glass
Now that we've all familiarized ourselves with Leo Burnett, here's an interesting example of Leo Burnett London's work.
In order to show the isolating consquences of being caught drinking and driving at Christmas time, Leo Burnett London trapped an actual convicted drunk driver under a giant upturned pint glass.
Advertising Agency: Leo Burnett London, UK
Released: December 2007
Wednesday, January 23, 2008
The Super Bowl
Yep, in just 11 short days, the big event begins. Call it what you will -- a clash of wills, a take-no-prisoners war, a contest between the best-of-the-best to separate the real deals from the pretenders. It's the Super Bowl, ans it's America's biggest advertising day of the year.Oh yeah, and I hear there's a football game too.
GoDaddy.com (see inset photo) has established itself as one of the bad boys of the Super Bowl ad game, regularly producing spots that generate controversy or are rejected by the networks and then distributed online to capitalize on the public's prurient interest.
There's plenty of news available online. For instance, check out this article from USA Today, which describes the rising popularity of campaigns that try to engage consumers and get them involved with the brand. The goal? To make good use of the $2.7 million investment advertisers must cough up simply to air their 30-second spot during the telecast (believe it or not, this figure excludes production costs).
The New York Times' Stuart Elliott also has an interesting piece on Anheuser-Busch's plans for this year's contest.
- Is it worth the money? See a discussion here.
- Want to watch last year's ads? See them online courtesy of iFilm.
- As usual, couch potatoes will be able to rate this year's ads from their home computer.
Cloverfield - Creating Buzz with Viral Marketing
Seen the movie Cloverfield yet? Plenty of people have -- J.J. Abrams' new action flick grossed $41 million in its opening weekend, surpassing the $35.9-million premiere weekend of Star Wars special edition in 1997, the previous best for January. And it's all thanks to some clever use of viral marketing (see this news story), a form of advertising that leverages social networks to spread messages quickly and cost-effectively.Viral movie marketing kicked off in earnest with the remarkable success of The Blair Witch Project in 1999, but after the 2006 flop of Snakes on a Plane, some were left wondering whether the trend had run its course. Hardly. Feature films depend on 'buzz', making Internet-based viral campaigns a great fit...at least, for young, web-savvy audiences. Oh yeah, and the movie can't be crap either.
Previous Movies that Used Viral Marketing
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